Portaltech ReplyLavazza: eCommerce replatforming

Portaltech Reply implemented a replatforming project on the SAP Hybris B2C platform for Lavazza’s eCommerce website, in a multichannel perspective.

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Who we are

Portaltech Reply is the leading SAP Hybris Partner with offices in London, Milan and Dusseldorf.

The company holds Platinum Elite Status and is awarded Global Partner of the Year several times with over 50 major SAP Hybris projects to its name.

Portaltech Reply offers an end-to-end set of products and services for multi-channel commerce. This includes: consulting, commerce platform implementation and integration, mobile and digital design, YaaS and on-premise warehouse management, proximity marketing, SAP Customer Engagement and Commerce, mobile payments and Cloud based hosting on the Amazon and Google platforms, wrapped in a full managed service from one single supplier.

Portaltech Reply clients include: Bunzl Group, Costco Wholesale, Delhaize Group, Monsoon & Accessorize and TUI Travel.

Portaltech Reply is part of Reply, a leading Consulting, Systems Integration and Application Management company, specialising in the creation and implementation of solutions based on new communication networks and digital media.

Based on a network of companies specialised by service offering, Reply combines the planning and organisational capacity of a large corporation with the flexibility and dynamism typical of specialist companies.

Reply supports the main European Industrial groups operating in Telco and Media, Banking, Insurance and Financial companies, Industry and Services, Energy and Utilities and Public Administration market segments.



Large scale agile delivery model

When moving to a new e-commerce platform from a legacy system, the time to introduce the new platform whilst keeping alive the existing platform is critical. Learn how Portaltech Reply employs their large scale agile delivery model to ensure a smooth and rapid migration in close collaboration with the client.

B2B Online Shop with Shopware

Case Study

Faster, international and perfectly integrated

With the new B2B Shop System Hirschmann extends the business globally
Portaltech Reply realized the B2B online shop for Hirschmann Automotive, creating a sustainable e-commerce platform. Existing business processes have been integrated, internal processes are optimized, the customer service has been enhanced and the right steps were taken to develop the international business.

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Headless e-commerce

The birth of e-commerce has offered retailers the ability to reach and sell to anyone online, firstly through multi-channel, and then moving to an omni-channel solution. Headless e-commerce is the future of online retail. Are you geared up for it?

Omni-channel Commerce

Case Study

The Best of Both In-store and ecommerce Technologies

Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on SAP Hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.


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4 ways to improve your e-commerce site

Building an e-Commerce business is a great way to sell product. Follow these recommendations to improve your e-commerce site: design for your target audience, keep it simple, low prices aren't always the most important thing and it's not all about technology.
Boost your e-Commerce performance with Portaltech Reply.

Empathy Marketing

Best Practice

Empathy Marketing: are we leveraging intuitive data?

The evolution of customer engagement was such that it evolved from brands deciding the content of the marketing campaigns to a two-way communication between the customer and the Brands. Portaltech Reply has established an Innovation Lab to support their clients in the next step of this evolution: leveraging intuitive data in real-time for a more empathetic marketing strategy.

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SAP Hybris Commerce

Best Practice

Upgrading to the latest version of SAP Hybris Commerce

SAP Hybris Commerce is always changing and improving to stay ahead of the competition. The changes/improvements typically contain functional enhancements, tackle platform defects, architectural modifications, and security updates.


Best Practice

Headless Commerce - A big brain to enable the future of Commerce

E-commerce platforms have been changing in the past decade, trying to address the technology evolution and transformation, helping companies in supporting their customers in the purchase journey.

Ecommerce Platform

Best Practice

SAP Hybris Delivery Model - a blueprint for large-scale iterative development

At Portaltech Reply, we have embraced the agile revolution by putting our world-class SAP Hybris engineering team right at the heart of delivery and have established a pattern for large scale Agile programmes.


Best Practice


To provide omni-channel commerce implementation and meet the specific needs of different industries, Portaltech Reply, the Reply group company dedicated to eCommerce, has built customized Accelerators on SAP Hybris.


Accelerate time to market with the COMMERCE APPROACH most suitable FOR YOUR business.


Best Practice

E-Commerce Mistakes that you can avoid

Building an e-Commerce business is a great way to sell product, as long as you avoid these 4 mistakes. Learn how to avoid them.

SAP Hybris suite

Case Study

P&O Ferries: new SAP Hybris multichannel commerce platform

P&O Ferries, the UK's leading ferry company with routes connecting the UK to France, Belgium, Holland and Ireland, has selected Portaltech Reply as the partner to assist in replace its existing eCommerce platform for Tourist business with the SAP Hybris Multi-Channel Commerce Suite.

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SAP Hybris


The SAP Hybris Partnership

100% dedicated to SAP Hybris and working with this technology since 2007, Portaltech Reply is SAP Hybris Platinum Elite Partner and has been named "Global Partner of the Year" three times. The SAP Hybris development teams are structured with a mix of SAP Hybris expert developers, SAP Hybris UI developers, technical architects and highly skilled SAP Hybris delivery managers.

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SAP Hybris build pipeline

Best Practice

A foundation for progressive quality delivery

Quality has been always the mantra of software development but, most of the time, it has traditionally translated into many recursive semi-automatic processes that manage to bring the software to the right level of quality (typically towards the end of the project).

26.05.2016 / A1 Retail

Press Article

Social Connections

The interconnectivity to everyone’s lives and social space is exuberating and is a testimony of the fact that the future is the virtual society. Vinay Saroha, Partner at Portaltech Reply, speaks about how retailers can use Social Media​ to complement their eCommerce platforms in the age of connected living.​

Flesh Out Discovery

Best Practice

Empathize, Define, Ideate with Flesh Out Discovery. Shaping a project in 8 days.

“Before you start building a product you need to define how the product has to be, all its functionalities, features, capabilities.”

Customer Experience

Case Study

TUI embraces multichannel

Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The project was developed by Portaltech Reply and was one of the most complex implementations of SAP Hybris in Europe.

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