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23.04.2014 / Research & Infographics

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

01.10.2013

Research

Online and mobile channels continue to boom as smartphone owners become increasingly multichannel

Mobile customers are more likely to shop in store and online than non-smartphone owners.
Customers are increasingly turning to online commerce for those item categories which they previously preferred shopping in store.
Just 47% of smartphone owners make a weekly in store purchase, compared to 73% in 2010.

01.09.2013

Research

MULTICHANNEL IS DEAD. LONG LIVE ‘PROXIMITY COMMERCE’!

MULTICHANNEL HAS EVOLVED, BUT HAS IT REALLY BECOME CROSS-CHANNEL, OR IS IT POSSIBLY PROXIMITY COMMERCE?

Proximity commerce definition: The customer has full control of when and where they make their purchasing decision either at home, online or on the go and whom they involve.

01.06.2013

Research

The number of smartphone shoppers who make purchases on a weekly basis has doubled since 2012

New research from eDigitalResearch and Portaltech Reply suggest that one third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis, a number which has almost doubled in the past 12 months, with an additional 25% of smartphone shoppers now purchasing items every month. Click below to view full research report.

01.09.2012

Research

Changing trends in multichannel shopping and browsing preferences

This research makes it clear that in the last twelve months, we’ve yet again seen a substantial change in the way that consumers are shopping and browsing across a range of different channels that they now have at their disposal.