Today, travel companies looking to retain clientele and ensure customers’ loyalty have to go through several challenges.One of the hardest is to offer a unified experience to their customers, a new holistic approach when planning their journey. This represents a strategic point in order to be successful.
Nanda Balasubramanian, Partner at Portaltech Reply said: "I wasn’t surprised to learn that retailers are increasingly struggling to provide a coherent multichannel customer experience because of the difficulties they face in integrating customer touch points, according to recent research from Portaltech Reply, eDigital Research and IMRG. Almost two thirds (65%) of retailers feel that their current technology systems make creating a seamless multichannel customer experience challenging. But for retailers who want to remain competitive, this situation has to change".