Case Study

Seamless B2B ERP Integration with SAP BTP

Seamless B2B ERP Integration with SAP BTP: Real-Time Commerce Enablement for a Global Manufacturing Leader

Executive Summary

Connected Commerce: How SAP BTP Transformed Global B2B Operations

A global manufacturing leader transformed its B2B digital commerce landscape by integrating SAP Commerce Cloud with multiple ERP systems using SAP BTP’s Integration Suite. The solution enabled real-time synchronisation of master and transactional data—converting OData objects to IDocs and vice versa—ensuring accurate pricing, streamlined order processing, and efficient fulfilment.

As a result, order processing time was reduced by 40%, data accuracy improved by 99%, and customer satisfaction scores increased by 30%. This project demonstrates the versatility of SAP BTP in unifying complex IT environments and delivering scalable, efficient, and resilient B2B operations.

The client is a global leader in the manufacturing sector, with operations spanning multiple continents and annual revenues exceeding $50 billion. Serving a vast B2B network, the organisation relies on seamless, real-time data exchange and integration across diverse systems to support its partners and customers worldwide.

The client faced the challenge of delivering a unified, real-time B2B commerce experience across a diverse ERP landscape. Disconnected data flows between multiple backend systems led to delays, inconsistent pricing, and manual errors, hampering operational efficiency. The legacy integration approach could not scale to handle high volumes of master data (such as B2B Units and Products) or support real-time price updates and transactional information exchange. The business required a modern, flexible solution to automate data flows, ensure high data quality, and accelerate order-to-cash processes. There was an urgent need to minimise operational overhead, support global growth, and deliver an enhanced customer experience.

Our team implemented SAP BTP’s Integration Suite to orchestrate seamless data exchange between SAP Commerce Cloud and multiple ERP systems. We developed a flexible middleware layer to map SAP Commerce OData objects to ERP IDocs for both outbound (order placement, master data transfer) and inbound (order confirmation, delivery updates, PGI, invoice creation) processes.

The project began with detailed process mapping and collaboration with stakeholders to identify integration points and requirements. Leveraging SAP Integration Suite’s advanced connectors and transformation tools, we built reusable integration flows for both master and transactional data. Real-time price fetching was enabled via dedicated interfaces to each ERP, ensuring accurate and up-to-date pricing for all B2B customers.

Comprehensive testing covered data integrity and error handling. The go-live phase included knowledge transfer and hyper care support, with close collaboration between our delivery team and the client’s technical staff to ensure ongoing success and scalability.

The solution delivered substantial business value:

  • Order processing time reduced by 40%, enabling faster customer response and improved service levels.

  • 99% data accuracy across commerce and ERP systems, significantly reducing manual interventions.

  • Real-time price synchronisation eliminated discrepancies and increased quote-to-order conversion rates.

  • Customer satisfaction scores improved by 30% due to enhanced transparency and order tracking.

The architecture is scalable, supporting future expansion and integration of additional ERPs and business units. Business users reported a significant reduction in manual errors and improved ease of managing B2B operations. Previously, order updates were manual and prone to delays; now, the entire process is automated, reliable, and transparent.

Key Takeaways And Why It Matters

  • Industry-Agnostic, Scalable Integration: SAP BTP enabled secure and flexible integration across multiple ERP systems and commerce platforms.

  • Real-Time Data Flow: Automated, bi-directional integration ensured up-to-date information for all stakeholders.

  • Seamless B2B Operations: Reliable data exchange improved order management, pricing, and customer communication.

  • Enhanced Customer Experience: Faster, more accurate processes led to higher client satisfaction and engagement.

  • Operational Efficiency: Automation and robust integration reduced manual work and errors, enabling future growth and innovation.

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