Accelerating Website Quality at Scale: Transforming Testing with Automation

The client’s ambitious digital growth presented new complexities for its e-commerce platform. The business was expanding into new markets, rolling out frequent feature updates, and supporting an increasing number of users. Manual testing could no longer keep pace with this velocity; test cycles became bottlenecks, and coverage gaps led to customer-facing issues. Additionally, testing activities were fragmented across teams and tools, with no consolidated platform to ensure consistent standards or enable efficient collaboration. The lack of scalable, reliable testing threatened website quality and risked undermining customer experience during critical periods of growth.

To address these challenges, our team led a transformation centered on test automation. We began with a thorough analysis of existing testing processes, identifying critical business flows and high-impact areas for automation. Using industry-leading tools such as Selenium, TestNG, and Appium, we developed a suite of automated tests covering both web and mobile platforms. These tests were integrated into the client’s CI/CD pipelines, allowing for continuous execution and immediate feedback on every code change and deployment.

We also established a Test Automation Center—a centralised hub for test management, reporting, and collaboration. This center standardised testing practices and provided real-time visibility into test coverage and results. Throughout implementation and testing phases, we worked closely with stakeholders to ensure seamless adoption and knowledge transfer, culminating in a successful go-live.

The client’s transformation to automation yielded substantial benefits. Regression test cycles were cut in half, allowing for faster release schedules and more frequent feature launches. The centralised Test Automation Center eliminated silos, improving collaboration and transparency across teams. Post-release defects dropped by more than 70%, driving up customer satisfaction and reducing incident response costs. Overall QA efficiency improved by more than 40%, freeing up resources to focus on innovation. Before automation, manual testing struggled to cover critical scenarios; now, every release is backed by comprehensive, reliable verification.