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Proximity Commerce

Best Practice

Long live "Proximity Commerce"!

​Multichannel has evolved, but has it really become cross-channel, or it is possibly Proximity Commerce?

FOCUS ON: eCommerce, Proximity Commerce,
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Proximity Commerce™ is when the customer has full control of when and where they make their purchasing decision, whether at home, online or on the go and whom they choose to involve. The retailer that enables this ‘conversation’ will better understand their customers’ needs and build long-term relationships. It is Reply’s vision of how technology can enable the retailer to have a genuine understanding and connection with each customer thus building loyalty over a period of time across many purchases. Proximity Commerce is an ideal state, where companies provide each customer with a service that is directly relevant and personal to them, anytime, anyplace, anywhere, without being intrusive. The mobile device is driving consumerisation and fuelling the ability to have this type of meaningful, ongoing conversation. There are over 2 billion mobile devices worldwide, the UK mobile marketing spend is already doubling year-on-year, a quarter of internet traffic related to Facebook, and 4G is here to stay...

Digital and mobile (including social) is not a trend…it’s here to stay!

Customers don’t want to work hard to find product information, they want the interface to be both engaging and interactive and become their “personal butler”.

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It’s the “silent conversation” that makes our lives easier!

Who is more informed – your staff or your customers? Every customer has the ”crowd” at their disposal at anytime and anywhere, so why not provide the same accessibility to your customer-facing staff…

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Avoid having an “#Awkward conversation”!

The combination of social media, touch screen and mobile technologies has enabled this conversation, but this communication must be relevant and retailers need to work hard to ensure it is. The ecommerce platform acts as a hub for all elements of the retail supply chain, plus the marketing and payment activities. We at Portaltech Reply are excited to be investing in the continual growth of global ecommerce projects based on hybris technologies. We focus on helping our clients innovate their online sales channels with the integration of Reply proprietary mobile channel platforms for mobile payments, fulfilment and proximity marketing solutions.

RELATED CONTENTS

Multi-Country ecommerce

Case Study

Costco strengthens the ecommerce platform worldwide

Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.

Costco strengthens the ecommerce platform worldwide 0

Customer Experience

Case Study

TUI - Travel commerce solution with SAP Hybris

Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The project was developed by Portaltech Reply and was one of the most complex implementations of SAP Hybris in Europe.

TUI - Travel commerce solution with SAP Hybris 0

23.04.2014 / Research & Infographics

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

 
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