9 December 2015
Portaltech Reply, company specialising in the provision of eCommerce solutions and multi-channel consulting services, has entered into a strategic agreement with MobileBridge, the leader Mobile Marketing Automation Platform which enables brands to engage in hyper contextual dialogues with their mobile customers, delivering an exceptional customer experience.
Today, industries face unique challenges that are highly depended on specific customer needs, driven by necessity and behavioural changes on the part of the customer in order to leverage digital devices. At the same time, customers are spending more time on their mobile devices, making it imperative for brands to develop groundbreaking solutions that meet the needs of the customer, integrating information arriving through both the eCommerce and mobile channels. Both Portaltech Reply and MobileBridge understand this scenario and are fully focused on providing brands with the best solutions for engaging customers.
Thanks to the partnership between Portaltech Reply, a leading hybris Partner, and MobileBridge, brands are able to deliver a superior online experience to their customers. In fact, the hybris software delivers the functionality and business tools organisations require for fast, effective implementations and provides full scalability and flexibility in terms of growth. In addition, the platform offered by MobileBridge enables 1 to 1 mobile customer dialogues. All these factors allow brands to create true omni-channel customer experiences for their customers.
The two companies will partner and collaborate at both the technological, as well as the business level. On the technological side, activities include the integration of the Portaltech Reply eCommerce implementation with the MobileBridge framework, while on the business side the focus will be on cooperation between the Sales and Marketing functions at an international level.
“Together, we believe in the power of contextual agents to implement the vision of a 'unified contextual experience', and we are excited to be part of an innovating initiative towards achieving this goal”, explained Nandakumar Balasubramanian, Partner at Portaltech Reply.
“This “always-on” revolution presents an unprecedented opportunity to drive hyper contextual customer engagements through an exceptional omni-channel and mobile experience. MobileBridge and Portaltech Reply are joining forces to drive this vision forward and to deliver ground breaking solutions”, commented Eyal Oster, CEO of MobileBridge.
Thanks to this partnership, activities such as facilitating, informing and selling to customers will be possible on a whole new level, where ultra-personalisation leads to highly effective customer engagement.
MobileBridge™ is the technology leader in Mobile Marketing Automation with offices in Zurich, Boston, London and Amsterdam and sales offices in Shanghai, Paris and Milan. Leading the vision of 1:1 mobile customer engagement, the MobileBridge platform enables brands to engage in meaningful and hyper contextual dialogues with their customers, delivering an exceptional omni-channel brand experience driven by mobile. Rapidly integrated into existing or new Apps, MobileBridge allows the automation of ongoing personalized mobile customer journeys. The platform allows connection to existing CRM and Loyalty systems, leveraging and enriching existing customer data making the customer experience ever more powerful while offering the marketer unprecedented actionable analytics. The platform utilizes location awareness using beacons and "always-on" outdoor geo awareness, it handles loyalty points and adapts and reacts to individual customer behavior both inside and outside the App allowing you to offer customers unprecedented experiences and personalized dialogues. For more information, visit MobileBridge.