25 April 2018
Portaltech Reply is happy to announce Session 01 of the ‘In Conversation Series’,
"The Medium is the Message | How Micro-Segmentation Must Evolve to Today’s Consumer Behaviour Standards"
Micro-segmentation has given rise to the internal intelligence for companies to understand the exact product or service their target consumers are most likely to purchase based on their past interactions. But what if the manner in which the campaign is phrased is the commanding influence on what brought their micro-segments together in the first place? At Reply, we are keen to explore how micro-segmentation is evolving and how
digital marketing strategies must in turn be adjusted to meet the needs of the consumer of the future.
Our panel of
marketing, branding and GDPR experts will meet with a group of industry leaders to debate issues including how to balance mass-marketing and micro-segmentation activities, what lies beyond the demographic commonalities that traditionally bring micro-segments together, and what GDPR and data breach panic means for micro-segmentation strategies.
By invitation only. For further information, please contact Leila at