Formed in 1934, Premier Farnell plc. is a leading multichannel, high service distributor supporting millions of engineers and purchasing professions globally. Premier Farnell markets and distributes a comprehensive range of products and services throughout Europe, North America and Asia Pacific. It has operations in 24 countries and trades in over 100, with approximately 4,100 employees worldwide. Serving a global customer base of more than two million customer contacts worldwide, the Group stocks in excess of 400,000 electronic products, has access to four million more and represents 3,500 manufacturer brands.
Premier Farnell wanted to create a competitive advantage by developing a simplified express checkout facility across all its websites, to reduce abandonment rates and increase sales.
Portaltech Reply implemented an express checkout system. The express checkout service became critical to supporting Premier Farnell drive a higher proportion of its business online. The service was implemented in only three months and within budget.
Since launch there has been: