Global Pharmaceutical Company Program Introduction

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An international pharmaceutical company’s Global Digital team had engaged with Portaltech Reply in order to deliver a global e-commerce roll-out using SAP Commerce. The aim of this program is to deliver a direct to customer strategy for their B2B and B2B2C businesses. There are 3 main business units that are being considered from the outset - General Medicine (prescription drugs), Vaccines (Flu and travel vaccines) and OTC (over the counter drugs).


A greenfield implementation based on an existing template poised to evolve into the new Global eCommerce Template, envisaged to support faster future roll-outs and improved maintainability of e-commerce instances globally.


Taking over from a previous SI, this project is a migration of existing commerce solution to SAP Commerce platform and delivering a set of evolution features.


The project aim is to complete a customer-facing go-live for the territory enabling the Order Now Ship Now capability for Travel Vaccines and having built on top of the existing Flu Pre-Ordering capability. This project will deliver these capabilities off the back of Release 1 (MVP) and Release 2 (Evolution), however also Release 3 is planned and aimed at enablement of Indirect channel (direct access for customers of Wholesalers, B2B2C).

The program overall has a multitude of business benefits such as:

• Improved competitiveness with other market players who already have D2C solutions in place and thereby increasing turnover

• Maximising levels of business process automation and enabling customer self-service, thereby reducing the cost of customer-facing interactions

• Optimising eCommerce infrastructure, thereby reducing operational costs and maximising ROI by improving reusability and scalability of the solution

Beyond this the program will also achieve a set of technical benefits:

• Consolidation of local implementations on the basis of globally collocated instances, thereby enabling faster roll-outs in new regions

• Transition from CCV1 to CCV2, as CCV1 goes out of support and CCV2 is more cost efficient in the context of global operation

• Through instance consolidation process, the solution update path is simplified and therefore less effort and cost is required for maintenance of the platform

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    Portaltech Reply is the Reply group company who is a leading digital engineering company working with major brands across UK & Europe within Retail, Food Beverage and Travel. Our objective is simple, to enable our customers to deliver true Customer experience using SAP technology and Innovation that can scale into global markets.