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British American Tobacco (BAT) required a scalable B2B online platform that could be implemented globally in a phased approach. The solution needed to deliver vertical supply chain efficiency, streamline procurement and delivery processes, and enhance retailer engagement.
The rollout began with the key markets of Canada and Australia, laying the foundation for future international deployments.
Global Scalability and Market-Specific Customisations
Building a solution that could support market-specific CRM entities while enabling global scalability.
Supply Chain Optimisation
Managing complex order planning and delivery cycles for diverse retailers across markets.
Retailer Engagement
Providing tools for retailers to plan replenishments effectively while minimising risk.
Built on SAP Commerce integrated with SAP ERP for CRM, orders, and inventory, the solution's decoupled design ensures flexibility for future rollouts. Some key Implementations can be seen below:
Scalable and Flexible Architecture
Enabled seamless market-specific integrations while maintaining a global platform standard.
Vertical Supply Chain Optimisation
Implemented advanced analytics to suggest optimal order quantities based on inventory, order history, and other factors.
Ordering Window Feature
Retailers were provided with a cut-off time for order placements to ensure predictable and timely replenishments within a pre-defined delivery cycle.
Successful Rollouts to Key Markets
Canada and Australia were successfully rolled out as part of the phased approach.
Improved Market Presence with Reduced Risk
The platform’s scalable design supported gradual adoption, increasing BAT’s market presence while mitigating risks.
Supply Chain Efficiency
Automation in order suggestions and delivery scheduling enhanced procurement processes and optimised retailer operations.
Enhanced Retailer Planning
Tools like the ordering window feature enabled retailers to plan replenishments effectively, resulting in better delivery management and operational efficiency.
Successful phased rollout to Canada and Australia.
Improved supply chain efficiency through automated order suggestions.
Enhanced retailer engagement via tools for order planning and delivery scheduling.
Scalable architecture supports future global market rollouts.
The Client now benefits from a globally scalable and agile B2B eCommerce platform that enhances supply chain efficiency, retailer engagement, and operational effectiveness across markets.