)
The legacy systems the company has been using made it very hard for P&O Ferries to compete in the market, as any improvements to the existing platform were very costly and time consuming.
On the other hand, the solution developed by Reply is very flexible and allows P&O Ferries to use a single platform for managing different channels (online, mobile and call centre),
providing a more flexible offering to customers and leveraging best-practice capabilities, while at the same time creating a consistent user experience.
Because both the marketplace and customers are changing, P&O Ferries is now also expanding into selling ancillary services provided by third parties.