TUI is one of the world’s leading leisure travel companies operating in more than 180 countries and 240 brands, to over 30 million customers.
Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The platform would have to support their entire online channel, eventually across 180 countries servicing more than 30 million customers in 31 key markets.
TUI came to Portaltech Reply because it wanted:
This project was one of the most complex implementations of hybris in Europe, with hundreds of thousands of price and availability updates per hour and merchandising in real time. The hybris platform was selected as the enabling technology for the front-office commerce and retail. hybris was able to serve TUI’s multichannel requirements, managing core product information responsible for rendering content to all channels, including desktop, mobile, web and print. It performs this whilst supporting the roll-out of its reservation platform, system suite, sales and back office technologies for Search & Merchandising, Digital Asset Management and Cache & Availability Management. The result, a seamless implementation.