VIP Lunch
19th June 2019
Aqua Shard,
London

An exclusive invitation to Financial Services leaders

Marketo

Portaltech Reply is collaborating with Marketo to bring together a forum of top engaging speakers from the financial industry. This intimate gathering is an exclusive opportunity with a select group of high-tech Financial Services leaders, and we want to see you there!

WHAT WILL BE DISCUSSED?

Historically, financial services institutions have been slow to adopt the latest marketing technologies. That’s likely been due to the inherently conservative nature of the industry. However, there is a need now more than ever to start thinking in this direction as the industry has grown over time, customer expectations have evolved, and competition has intensified!

Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you're targeting B2B or B2C markets, but rather 'B2E' – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.

Based on the results of a new European survey of B2B buyers and marketers, the speaker will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.

You are 1 of 20 Digital and Marketing leaders in the room, so please RSVP to secure your place.

Key takeaways include:

  • Understand the impact of generational attitudes and social norms
  • Identify potential flashpoints in your demand generation funnel
  • Learn how to deliver Account-Based Experiences that drive revenue

CONTACT US

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EVENT DETAILS

Location

31 St. Thomas Street
Aqua Shard
London
SW1 9RY
Tel: +44 (0)20 7730 6000

Date and time

19th June 2019
From 11:45am to 3:15pm