SAP CDC has been developed to skilfully and sensitively manage Customer identity, consent and profiles, from the outset of a relationship, where the Consumer is an anonymised cookie, through to a fully GDPR compliant Customer with 360 degree-understood details and preferences.
SAP CDC has been integrated into the purchase journey to consciously solicit information from Customers via simple newsletters and promotional offers, that provide value to the customer, in exchange for this information.
SAP CDC provides a Self-Service Centre for your Customers on your website, where they can view, update or withdraw their profile and consent preferences. Your Customer can therefore manage their Profile settings on any device, and coordinate updates downstream to multiple applications in real-time. Image text strip