Historically, financial services institutions have been slow to adopt the latest marketing technologies. That’s likely been due to the inherently conservative nature of the industry. However, there is a need now more than ever to start thinking in this direction as the industry has grown over time, customer expectations have evolved, and competition has intensified!
Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you're targeting B2B or B2C markets, but rather 'B2E' – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.
Based on the results of a new European survey of B2B buyers and marketers, the speaker will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
You are 1 of 20 Digital and Marketing leaders in the room, so please RSVP to secure your place.
31 St. Thomas Street
Tel: +44 (0)20 7730 6000
19th June 2019
From 11:45am to 3:15pm