Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.
The worlds of online and offline retail are rapidly converging and customers have come to expect a seamless experience and consistent service regardless of where the transaction is occurring. The pressure is now on for retailers to keep abreast of the rapidly changing commerce landscape in order to maintain their competitive advantage and encourage customer loyalty.
Reply and hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that they have developed and delivered Costco Wholesale Corporation’s new international ecommerce site, Costco.com.mx.
Nanda Balasubramanian, Partner at Portaltech Reply said: "I wasn’t surprised to learn that retailers are increasingly struggling to provide a coherent multichannel customer experience because of the difficulties they face in integrating customer touch points, according to recent research from Portaltech Reply, eDigital Research and IMRG. Almost two thirds (65%) of retailers feel that their current technology systems make creating a seamless multichannel customer experience challenging. But for retailers who want to remain competitive, this situation has to change".
A recent retailer survey from
Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.
Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.
Portaltech Reply joined
E-commerce in Italy, the first event between Operator and End-user Companies in Italy. The event was held in
21 January 2014.
The latest consumer study from eDigitalResearch and Portaltech Reply has found that weekly in store shopping levels have dropped considerably since 2010, as smartphone owners continue to turn to their mobile devices and online channels to shop and browse.
Mobile customers are more likely to shop in store and online than non-smartphone owners.Customers are increasingly turning to online commerce for those item categories which they previously preferred shopping in store.Just 47% of smartphone owners make a weekly in store purchase, compared to 73% in 2010.
MULTICHANNEL HAS EVOLVED, BUT HAS IT REALLY BECOME CROSS-CHANNEL, OR IS IT POSSIBLY PROXIMITY COMMERCE?Proximity commerce definition: The customer has full control of when and where they make their purchasing decision either at home, online or on the go and whom they involve.
The Portaltech Reply Observatory on ecommerce has produced some new and interesting results. The study was run by
Portaltech Reply together with
New research from eDigitalResearch and Portaltech Reply suggests that one third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis.
New research from eDigitalResearch and Portaltech Reply suggest that one third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis, a number which has almost doubled in the past 12 months, with an additional 25% of smartphone shoppers now purchasing items every month. Click below to view full research report.
Portaltech Reply was recognised as Global Partner of the Year for the second year running, by hybris, a leading provider of omni-channel commerce software, during the Partner Meeting hybris, held in Munich on the 24th January 2013.
This research makes it clear that in the last twelve months, we’ve yet again seen a substantial change in the way that consumers are shopping and browsing across a range of different channels that they now have at their disposal.