1 May 2014
The team was nominated for Phones 4u’s new digital platform, which was designed and implemented by
Portaltech Reply on the hybris platform. The new platform places the customer right at the heart of Phones 4u’s digital transformation strategy.
Phones 4u’s new digital platform now binds all the crucial channels together byintegrating systems and automating processes, successfully joining back office information from within the organisation and other external parties to front facing customer sales staff. This single view of the customer across web, mobile, customer service and telesales allows customers to have one conversation with the entire brand.
Benefits of the new platform have been seen across the business, with the ability to make changes quickly that simultaneously take effect across the channels and brands as required, strengthening operational efficiency and the acquisition process of new sales.
Run by Retail Week and judged by retailers, the BT Retail Week Technology Awards celebrates excellence and showcases the technology that is making a difference to businesses. The winners will be announced at the prestigious ceremony in June during an evening of reward, recognition and networking.