Data-driven experimentation is the key to more
growth in digital commerce. Portaltech Reply
knows why testing in the digital age is so important.
Social Commerce, customer journeys that start on social media platforms such as Facebook and Instagram, are predicted to grow to $165bn by 2021.
Portaltech Reply was keen to lift the lid on this new shopping phenomenon, to find out
what the British public thinks of purchasing products either directly or indirectly through social media channels.
A robust and effective
Social Commerce strategy will not work without a single customer view of consenting customers. This is required to orchestrate a data-driven model of reviews and ratings, influencers, and relevant content and offers. SAP’s Customer Data Cloud (SAP CDC) can do just that. The good news is we know how to implement it.
How can you be confident that your ecommerce platform can handle the increase in traffic and transactions while delivering a seamless experience for your customers?
This is where Portaltech Reply can help. Portaltech Reply are performance experts. They ensure they look at the whole solution, not just the hybris ecommerce element.
Portaltech Reply can quickly and accurately perform a targeted health check.
The ecommerce technology has seen a shift from specialized platforms for B2B and B2C to a single coherent platform with an omnichannel mindset. At Portaltech Reply we understand the need and ensure the integrity of any platforms, accelerate the delivery of new features and enable regular updates. And because of this, Portaltech Reply has developed an Automated Test Framework for automating testing.
Understanding a person’s needs, exactly when the need arises is the key to a new stage of personalized customer communication: Empathy Marketing. This concept revolves around “in-the-moment” context; to understand the customer’s intents and motivations, and focus their efforts on meeting their needs. The key measurement of success is not just to improve marketing performance, but the overall positive impact to the business across the organization.
SAP Hybris Commerce is always changing and improving to stay ahead of the competition. The changes/improvements typically contain functional enhancements, tackle platform defects, architectural modifications, and security updates.
What role does trust play in the relationship between consumers and retailers, and how is this being affected by digital transformation? Find out the impact of trust on brand loyalty in this digital age.
When moving to a new e-commerce platform from a legacy system, the time to introduce the new platform whilst keeping alive the existing platform is critical. Learn how Portaltech Reply employs their large scale agile delivery model to ensure a smooth and rapid migration in close collaboration with the client.
The birth of e-commerce has offered retailers the ability to reach and sell to anyone online, firstly through multi-channel, and then moving to an omni-channel solution. Headless e-commerce is the future of online retail. Are you geared up for it?
Building an e-Commerce business is a great way to sell product. Follow these recommendations to improve your e-commerce site: design for your target audience, keep it simple, low prices aren't always the most important thing and it's not all about technology.Boost your e-Commerce performance with Portaltech Reply.
With the new B2B Shop System Hirschmann extends the business globally Portaltech Reply realized the B2B online shop for Hirschmann Automotive, creating a sustainable e-commerce platform. Existing business processes have been integrated, internal processes are optimized, the customer service has been enhanced and the right steps were taken to develop the international business.
Portaltech Reply implemented a replatforming project on the SAP Customer Experience B2C platform for Lavazza’s eCommerce website, in a multichannel perspective.
Portaltech Reply is hosting on
26-28 October 2017 the first
Hamburg. This event is organized in the style of a web 2.0 barcamp and invites operators, developers and integrators of online shop systems.
The evolution of customer engagement was such that it evolved from brands deciding the content of the marketing campaigns to a two-way communication between the customer and the Brands.
Portaltech Reply has established an
Innovation Lab to support their clients in the next step of this evolution: leveraging intuitive data in real-time for a more empathetic marketing strategy.
Portaltech Reply is exhibitor on the Shopware Community Day 2017, on 6 June, 2017 in Ahaus/Germany. This is the place to be for eCommerce enthusiastics from all over Europe to lay the foundation for a new Age Of The Customer. Come and meet exciting personalities from every walk of expertise and and prepare yourself for the future of customer-centric retail.