We’re excited to introduce
SAP Customer Data Cloud (SAP CDC for short). SAP CDC not only integrates with SAP proprietary technology, but can be integrated with other eCommerce platforms, too.
SAP CDC has been developed primarily as a customer-centric tool that puts consumers in control of their data preferences, enabling a win-win situation whereby the customer benefits from a more relevant, tailored experience of buying from a brand, and the brand benefits from a 360-degree view of the customer that is 100% GDPR compliant.
We like to think that SAP CDC therefore kills not 2, but 3 birds with one stone. Trust, GDPR and Single Customer View.
Consumers want both
control of how their data is used, especially in social media. And that is not only how their data is collected (e.g. Through devices, from social media, through likes and interests etc) but also how it is used (e.g. The right to erase, the right to be informed, the right to be forgotten, etc).
With so many different routes to purchase for consumers, to which we can now add social commerce, it’s not surprising that a tangled and disjointed mess of fragmented user identities has grown across the entire organisation.
SAP CDC has been developed to skilfully and sensitively manage customer identity, consent and profiles from the outset of a relationship, where the customer is an anonymised cookie, through to a fully GDPR compliant customer with 360 degree known details and preferences.
It’s time we stopped guessing what your customers want…just ask them. Therefore, SAP CDC has been integrated into the purchase journey to solicit information from customers via simple newsletters and promotional offers, that provide value to the customer, in exchange for this information.
SAP CDC provides a
Self-Service Centre for your customers on your website, where they can view, update or withdraw their profile and consent preferences.
What brand owners get is a Single Unified Record, that is centralised and stored in real time, eliminating fragmented identity data, and based completely on 1st Party Data.
This 360-degree customer view can then be integrated with your existing systems and tools such as email marketing, marketing automation, eCommerce, recommendations and data management and ad serving.
Contact us for more information, we’d be happy to discuss implementing SAP CDC for you.