Portaltech Reply is holding an event at the London offices to examine how retailers are managing the demands of
Omnichannel strategy. Is customer behaviour in Retail and Digital similar or are there any differences present?
Social Commerce, customer journeys that start on social media platforms such as Facebook and Instagram, are predicted to grow to $165bn by 2021.
Portaltech Reply was keen to lift the lid on this new shopping phenomenon, to find out
what the British public thinks of purchasing products either directly or indirectly through social media channels.